Meet the Founder

Hi, I'm Helen. My story begins in my birthplace, Iran. A mysterious and magical place full of rich tradition and ancient wisdom.

get to know me

My family immigrated to San Diego when I was nearly 2 years old.  In high school, I made my first trip to Iran and saw family members I couldn’t even remember. 

I spent months with them, learning about the food, the culture and the rich traditions. It was a whole new world to me.I was moved by the warmth and wisdom of the culture and for the first time I really knew what it meant to be Persian. I admired the culture’s dedication to family, to learning and to self care.


spices as beauty

I was introduced to Hamam (Turkish baths) and  indulgent skin care ingredients including rose water, turmeric and saffron

the secret spice for beauty

I would watch my aunts grind and add saffron petals to delicate face oils and stood mesmerized as they massaged these rich oils onto their skin. I fell in love with my culture and returned home with appreciation for its ancient traditions

It wasn’t long before my skin craved the nourishing ingredients and products I had used.  

I share these traditions with you

In the form of descendant products carefully formulated with nutrient dense ingredients.  Each product has been thoughtfully made using Persian inspired rituals in small batches.   It is my hope that every time you use one of our products, you feel a deeper connection to yourself and an overall sense of well being.  Taking time to care for yourself is a beautiful tradition that should be celebrated each day.

This brand, these products tell my story.  The story of where I come from and the traditions and ingredients that are important to my culture.  I’m honored to share these magical beauty elixirs with you.

Saffron hyperglow mask
kale cleanser