MODERN ADAPTOGENS AND SUPERFOODS FOR SKIN

Mixed With Ancient AYURVEDIC Practice

Meet the founder, HELEN

My Story, my Idea

My story begins in my birthplace, Iran.

A mysterious and magical place full of rich tradition and ancient wisdom.

My family immigrated to San Diego when I was nearly 2 years old. In high school, I made my first trip to Iran and saw family members I couldn’t even remember.

I spent months with them, learning about the food, the culture and the rich traditions.

IT WAS A WHOLE NEW WORLD TO ME

I was moved by the warmth and wisdom of the culture and for the first time I really knew what it meant to be Persian....

MAGICAL WISDOM

I was introduced to Hamam (Turkish baths) and indulgent skin care ingredients including rose water, turmeric and saffron. I would watch my aunts grind and add saffron petals to delicate face oils and stood mesmerized as they massaged these rich oils onto their skin.

ANCIENT RITUALS

I fell in love with my culture and returned home with appreciation for its ancient traditions. It wasn’t long before my skin craved the nourishing ingredients and products I had used.

This Brand, These Products Tell My Story

The story of where I come from and the traditions and ingredients that are important to my culture.

I’m honored to share these magical beauty elixirs with you

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